Any new educational program is fraught with risks. Even an idea that seems so important and perfect for the current marketplace has no guarantees. The new Multichannel Marketing Communications (MC2) program at DePaul University is no exception.
The vision for this program is to describe the new, more accountable marketing communications environment. This is a course designed for people marketing products and services, B2B or B2C, working on the client side, working in advertising, direct marketing, digital marketing, sales promotion, PR, event marketing, or other professional services.
Now its in third week, this new program has more students than seats in the room. It combines full-time MBA students working toward a degree and professional students simply trying to improve their skills. All of these students are trying to increase their marketability in a tough job environment, while learning about tomorrow's marketing communication's future.
I could go on about this course for another 30 paragraphs. But I am biased. I helped with the curriculum, while working with a committee made up of some of Chicago's smartest marketers.
I won't go on about this anymore. I do recommend that you take a look at the web site. The curriculum, course work and text books are all there. The good news is that with the initial response, my friend Steve Kelly at DePaul University is considering offering another section of this course in the Spring Quarter '09. Not bad for something that was just an idea less than six months ago.
Click onto this link to learn more. And, please let me know what you think!
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